This bold and energized pile rug is a distinctive variation of the classic Beni Ouarain style, often attributed to the Marmoucha tribe of the Middle Atlas mountains. While traditional Beni Ouarain rugs are known for their cream and black palette, this piece features a dramatic, saturated field of deep crimson red. The design retains the iconic minimalist aesthetic, showcasing a large-scale lattice of open diamonds sketched in charcoal black lines. The lines exhibit the charming irregularity and organic movement that signify authentic hand-knotting.

Constructed from 100% natural wool, the rug boasts a thick, shaggy pile that offers exceptional warmth and a luxurious tactile experience. The density of the wool (weighing 10 kg) ensures a soft, cushiony feel underfoot, making it perfect for cozying up a bedroom or adding a layer of comfort to a living area. The rich red tone transforms the rug from a simple floor covering into a vibrant focal point that instantly warms the visual temperature of a room.

This piece bridges the gap between tribal tradition and modern design desires. Its strong color and simple geometry make it an ideal statement piece for interiors ranging from eclectic bohemian to industrial or mid-century modern. It offers the plush comfort of a Beni Ouarain with a rare and daring colorway that exudes confidence and vitality.