This spirited pile rug is a unique expression of Boujaad creativity, originating from the Haouz region of Morocco. While traditional Boujaad rugs are known for their warm, fading gradients, this piece makes a bold, modernist statement with a saturated, uniform crimson red field. The rug functions almost like a canvas, featuring a singular, explosive central medallion—a floating square filled with vibrant, multicolored chevrons in electric blue, saffron yellow, emerald green, and white.

The design creates a captivating “picture within a picture” effect, drawing the eye immediately to the intricate geometric center while the deep red expanse provides a grounding warmth. The borders are framed with a darker, charcoal and ivory zigzag pattern, adding a tribal finish to the edges. The weaving technique employs a plush, hand-knotted wool pile, resulting in a thick and shaggy texture that offers exceptional softness and comfort.

Visually, this piece feels energetic and playful, bridging the gap between traditional Berber symbolism and contemporary abstract art. Its striking contrast and vivid color palette make it an ideal centerpiece for a living room or creative space, perfect for interiors that embrace maximalism, eclectic bohemian style, or modern design seeking a soulful focal point.